Online businesses move fast and your books need to keep up. We help Melbourne e-commerce businesses stay on top of their records, manage cash flow, and get a clear picture of how their store is actually performing.

Let’s chat!

Call (03) 9069 8688

Your books this week

Up to date

Bank feeds reconciled

All accounts

Bills coded with GST

Done

Pay run and STP

Lodged

Overdue invoices chased

Followed up

Checked by Marissa’s team

In short

In short:Elephant Advisory's bookkeepers help Melbourne e-commerce businesses stay on top of their records, manage cash flow and get a clear picture of how their store is really performing.

Led by Marissa Moro, Director & Head of Bookkeeping · 8+ years in bookkeeping.

Our approach

Good bookkeeping is the foundation every online business needs to grow.

E-commerce bookkeeping comes with specific challenges, from platform fees and multi-channel sales to inventory reconciliation and payment timing.

Specialist Knowledge

We work with online retailers across a range of platforms and understand the specific bookkeeping challenges that come with running an e-commerce business.

Tech-First Approach

We use Xero and connect it with the platforms your business already uses so your sales, payroll, and expenses flow through automatically without manual data entry.

Operational Accuracy

Every transaction reconciled correctly, every invoice organised, and every obligation met on time. Accurate records are the foundation of every good financial decision.

Real-Time Reporting

We keep your books current so you always know your cash position, your margins, and how your business is tracking without waiting for month-end reports.

Efficiency

We streamline your financial processes, reduce errors, and set up the right tools so your bookkeeping runs smoothly in the background while you focus on growing your store.

What we handle

Bookkeeping services built for e-commerce businesses.

The bookkeeping services online retailers rely on to stay accurate, manage cash flow, and grow their business.

Bank Reconciliation

We match your business records with your bank statements and allocate every transaction correctly so your books always reflect your actual financial position.

Payroll and Superannuation

We handle your weekly, fortnightly, or monthly payroll and super compliance so your team gets paid correctly and on time every single pay run.

Xero Setup and Migration

New to Xero or switching over? We get you set up and connected to your sales platforms so your financial data flows through automatically from day one.

Payables and Receivables

We organise your invoices and payments so everything gets paid on time, your cash flow stays healthy, and nothing falls through the cracks.

Cash Flow Management

We forecast your cash flow so you always have enough to cover stock purchases and never get caught short between payments.

BAS and Reporting

We prepare and lodge your BAS accurately and on time, and provide clear performance reports so you always know how your business is tracking.

What we do, and when

Your bookkeeping rhythm

The same checklist every period, so nothing slips between BAS quarters.

Weekly

Reconcile bank and card feeds
Enter and code bills
Send and chase invoices
Process pay runs and STP

Reconcile bank and card feeds
Enter and code bills
Send and chase invoices
Process pay runs and STP

Monthly

Profit and loss and cash summary
Aged receivables and payables review
Super paid with wages (Payday Super)
Tracking categories by service or location

Profit and loss and cash summary
Aged receivables and payables review
Super paid with wages (Payday Super)
Tracking categories by service or location

Quarterly

BAS prepared and lodged on time
GST and PAYG reviewed for errors
Handover to your accountant

BAS prepared and lodged on time
GST and PAYG reviewed for errors
Handover to your accountant

Packages

Pick the level that fits

Fixed monthly fees, scoped to your transaction volume and pay runs.

Essentials

Fixed monthly fee

Monthly reconciliation and quarterly BAS for sole traders and small teams.

Get a quote

Growth

Fixed monthly fee

Weekly bookkeeping, payroll, debtor follow-up and a monthly report.

Get a quote

Complete

Fixed monthly fee

Everything in Growth plus tracking by location or service and a CFO-style review.

Get a quote

Why us

If these problems sound familiar, you're not alone.

The bookkeeping challenges most e-commerce businesses face and exactly how we solve them.

Going it alone

Books always behind

Platform fees and sales not tracked

Cashflow tight around stock purchases

BAS always last minute

No visibility over business performance

With Elephant Advisory

Records reconciled and current

All channels reconciled through Xero

Forecasting around inventory cycles

Every lodgement on time

Real-time Xero reporting

Is it time?

Signs your books need help

Reconciliations are weeks or months behind

BAS time is a scramble every quarter

You’ve hired your first employee

You don’t trust your reports to make decisions

“At Elephant Advisory, we handle the books so you can focus on the business - with real-time visibility through Xero, wherever you are.”

Your bookkeeping lead

Marissa Moro

Director & Head of Bookkeeping

Marissa has over eight years of bookkeeping experience and a genuine passion for helping businesses take control of their finances. She's proactive, precise, and committed to making bookkeeping easy, accurate, and stress-free for every client she works with. Whether it's reconciling accounts, tracking cash flow, or streamlining financial systems, she's across the detail so you don't have to be.

Read Marissa’s profile

Retail & e-commerce: see how our accounting, bookkeeping, loans and advisory work together for your industry.See the retail & e-commerce hub →

FAQ

Let's clear a few things up.

Bookkeeping for e-commerce is more complex than most people expect. Platform fees, multi-channel sales, inventory costs, and payment timing all need to be tracked correctly. Outsourcing means your records are always accurate, your BAS is always on time, and you always have a clear picture of your margins.

Yes. We connect Xero with Shopify, BigCommerce, Stripe, Airwallex, Hubdoc, and Unleashed so your sales data, expenses, and inventory flow through automatically without manual data entry.

We build forecasts around your inventory purchase cycles, platform payment timelines, and seasonal trading patterns so you always have a forward view of your cash position and can plan stock purchases and growth without running short.

Yes. We prepare and lodge your BAS accurately and on time every quarter so you stay compliant with the ATO and never face an avoidable penalty.

Yes. We can do a full cleanup of your records and get everything reconciled and up to date before setting up a proper ongoing bookkeeping process. It is one of the most common situations we walk into.

Our pricing is tailored to the size and complexity of your business. Book a free consultation and we will walk you through your options clearly before any work begins.

Related services

E-commerce accountants

Payroll services

Xero bookkeeping

Get your weekends back.

Tell us about your business and we’ll quote a fixed monthly fee.

Get a quote

(03) 9069 8688

Sometimes the hardest part is reaching out — but once you do, we’ll make the rest easy.

Let’s chat!

Phone

(03) 9069 8688

info@elephantadvisory.com.au

Address

Unit 16 105/111 Ricketts Rd
Mount Waverley VIC 3149

OFFICE HOURS

Mon to Fri: 8.30am - 6.00pm
By appointment only.

Credit Guide

Terms & Conditions

Elephant Financial Pty Ltd (ABN 38 611 576 240) trading as Elephant Advisory is an authorised credit representative (ACR 487962) of Yellow Brick Road Aggregation Pty Ltd (formerly Vow Financial Pty Ltd) (ABN 66 138 789 161), Australian Credit Licence 390261. Accounting and tax services are provided by Elephant Tax Pty Ltd (ABN 39 626 563 755), bookkeeping by Elephant Bookkeeping Pty Ltd (ABN 49 682 979 139), digital marketing by Elephant Digital Pty Ltd (ABN 72 692 273 091) and offshore staffing by Elephant Teams Pty Ltd (ABN 24 656 874 789).

Sometimes the hardest part is reaching out — but once you do, we’ll make the rest easy.

Let’s chat!

Phone

(03) 9069 8688

info@elephantadvisory.com.au

Address

Unit 16 105/111 Ricketts Rd
Mount Waverley VIC 3149

OFFICE HOURS

Mon to Fri: 8.30am - 6.00pm
By appointment only.