Find the constraint and grow past it
Home, investment and commercial loans
Each page shows how our accounting, bookkeeping, loans and advice fit together for that industry.
Lender policies and LMI waivers for your profession.
Xero Platinum Partner
1,000+ clients helpedShehan’s story →
Accounting, books and paid ads for retail and online stores.
Who we work with: Shops, multi-store retailers, Shopify and marketplace sellers, and brands selling both online and in store.
Book a free chatElephant Advisory helps Melbourne retailers and e-commerce brands with tax and GST, bookkeeping that ties your sales platforms and inventory to Xero, cash flow planning for stock, and paid social that is measured against real margins.
What gets hard for retailers and online stores
Stock eats cash
Buying ahead for a busy season can leave you profitable on paper and short of cash.
Platform data
Shopify, Amazon, Stripe and PayPal payouts rarely match sales one to one. Unreconciled fees hide your real margin.
Ad spend without margins
Ads that grow sales at a loss look good in the ad dashboard and bad in the bank.
One team, every part of the business
Each of these has its own page with the detail. Use as many or as few as you need.
Accounting and tax
GST, tax planning and reporting by product line or channel.
Led by Sam Draper and Oz KarabadjakBookkeeping and payroll
Sales platforms, payment gateways and inventory connected to Xero and reconciled.
Led by Marissa MoroMarketing and content
Paid social and live shopping campaigns, with spend checked against your margins.
Led by Mia BurgessHome and business loans
Commercial property and business owner loans when you're ready to buy a premises.
Led by Gavin HepponstallOffshore staff
Offshore staff for order processing, customer service and listings.
Led by our offshoring teamWhere most retailers and online stores start
Free calculators
Questions retailers and online stores ask us
Do I need to register for GST as an online seller?
You must register once your GST turnover reaches $75,000 a year. Selling to overseas customers and through marketplaces has extra rules, so check with your accountant.
Can you connect Shopify and Amazon to Xero?
Yes. Our bookkeepers connect sales platforms and payment gateways to Xero and reconcile fees and refunds, so your reports show real margins.
Why am I profitable but short of cash?
Usually because cash is tied up in stock, or customers and platforms pay you later than you pay suppliers. A working capital forecast shows where the cash is sitting.
Can the same team run our ads?
Yes. Our digital team runs paid social and live shopping, and our accountants can tell you what a sale is really worth after costs.
Want it all handled by one team?
Tell us where things are at. We'll tell you what to fix first.
General information only. It doesn't consider your objectives, financial situation or needs.
