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Business Accounting
A home for all your e-commerce accounting needs.
Online businesses move fast and the accounting behind them needs to keep up. We help Melbourne e-commerce businesses stay compliant, manage cash flow, minimise tax, and make smarter decisions with their numbers.
Led by Sam Draper
E-commerce moves fast. Your accounting should keep up.
Granularity
E-commerce profitability lives in the detail. We dig into your margins, platform fees, shipping costs, and returns to give you a clear picture of where you are actually making money.
Real-Time Visibility
Through Xero and the right integrations, we keep your financial data current so you always know your cash position, margins, and performance in real time.
Optimisation
We review your pricing, cost structure, and tax position regularly and identify practical ways to improve your margins, reduce your tax bill, and free up cash for growth.
Wherever You Are
E-commerce businesses are not tied to one location and neither is your accounting. We work with clients remotely using cloud-based tools so your books are always in order.
In short:Elephant Advisory helps Melbourne e-commerce businesses stay compliant, manage cash flow, minimise tax and make smarter decisions with clean, up-to-date numbers.
Led by Sam Draper, Director & Head of Accounting · Chartered Accountant (CA) · Xero specialist.
What’s included
Accounting services built for e-commerce businesses.
The accounting services online retailers rely on to stay compliant, understand their margins, and grow their business.
Tax Compliance
We handle every tax obligation for your e-commerce business accurately and on time so you are never caught out by the ATO and never miss a deadline.
BAS and IAS Lodgements
We manage every lodgement completely so they are always submitted correctly and on time without you having to think about it.
Tax Planning
We build a proactive tax strategy that minimises your liability throughout the year, not just at tax time when options are limited.
Cash Flow Management
We forecast and manage your position around inventory cycles and platform payment delays so your business always has the funds it needs.
Financial Reporting
We track your income, margins, and performance through Xero so you always have accurate, current data to guide your decisions.
Xero and App Integration
We connect Xero with Shopify, Stripe, Airwallex, BigCommerce, Hubdoc, and Unleashed so your financial data flows through automatically.
Structures we plan for
Sole traders
Partnerships
Companies
Family trusts
SMSFs
Not sure yours still fits? Business structure review
Industries we know well
Why us
If these problems sound familiar, you're not alone.
The accounting challenges most e-commerce businesses face and exactly how we solve them.
Going it alone
No clear picture of actual margins
BAS and tax piling up
Cash flow under pressure from inventory
Overpaying tax with no proactive plan
Accounting not connected to platforms
With Elephant Advisory
Real-time margin reporting by channel
Every lodgement handled on time
Forecasting built around inventory cycles
Year-round tax planning
Xero integrated with Shopify, Stripe, and more
“At Elephant Advisory, we help e-commerce businesses get a genuinely accurate picture of their finances so every decision about pricing, inventory, and growth is backed by reliable numbers.”
Your accountants
Qualified, Xero-certified and easy to reach
FAQ
Let's clear a few things up.
No jargon, no runaround - just honest answers.
Yes. We work with online retailers across a range of platforms and understand the specific financial nuances of e-commerce, from platform fees and multi-currency transactions to inventory management and returns.
Yes. We connect Xero with Shopify, BigCommerce, Stripe, Airwallex, Hubdoc, and Unleashed so your financial data flows through automatically and reporting is always accurate.
We build forecasts around your inventory purchase cycles and platform payment timelines so you always have a forward view of your cash position and can plan purchases and growth without running short.
If your annual turnover is $75,000 or more, GST registration is compulsory. For international sales there are additional GST considerations. We make sure your obligations are assessed correctly from the start.
Yes. We review your structure, identify every deduction available, and build a year-round tax plan around how your e-commerce business operates.
Our pricing is tailored to the size and complexity of your business. Book a free consultation and we will walk you through costs clearly before any work begins.
Related services
General information only. Talk to your accountant about your circumstances.
Business Accounting
A home for all your e-commerce accounting needs.
Online businesses move fast and the accounting behind them needs to keep up. We help Melbourne e-commerce businesses stay compliant, manage cash flow, minimise tax, and make smarter decisions with their numbers.
Led by Sam Draper
E-commerce moves fast. Your accounting should keep up.
Granularity
E-commerce profitability lives in the detail. We dig into your margins, platform fees, shipping costs, and returns to give you a clear picture of where you are actually making money.
Real-Time Visibility
Through Xero and the right integrations, we keep your financial data current so you always know your cash position, margins, and performance in real time.
Optimisation
We review your pricing, cost structure, and tax position regularly and identify practical ways to improve your margins, reduce your tax bill, and free up cash for growth.
Wherever You Are
E-commerce businesses are not tied to one location and neither is your accounting. We work with clients remotely using cloud-based tools so your books are always in order.
In short:Elephant Advisory helps Melbourne e-commerce businesses stay compliant, manage cash flow, minimise tax and make smarter decisions with clean, up-to-date numbers.
Led by Sam Draper, Director & Head of Accounting · Chartered Accountant (CA) · Xero specialist.
What’s included
Accounting services built for e-commerce businesses.
The accounting services online retailers rely on to stay compliant, understand their margins, and grow their business.
Tax Compliance
We handle every tax obligation for your e-commerce business accurately and on time so you are never caught out by the ATO and never miss a deadline.
BAS and IAS Lodgements
We manage every lodgement completely so they are always submitted correctly and on time without you having to think about it.
Tax Planning
We build a proactive tax strategy that minimises your liability throughout the year, not just at tax time when options are limited.
Cash Flow Management
We forecast and manage your position around inventory cycles and platform payment delays so your business always has the funds it needs.
Financial Reporting
We track your income, margins, and performance through Xero so you always have accurate, current data to guide your decisions.
Xero and App Integration
We connect Xero with Shopify, Stripe, Airwallex, BigCommerce, Hubdoc, and Unleashed so your financial data flows through automatically.
Structures we plan for
Sole traders
Partnerships
Companies
Family trusts
SMSFs
Not sure yours still fits? Business structure review
Industries we know well
Why us
If these problems sound familiar, you're not alone.
The accounting challenges most e-commerce businesses face and exactly how we solve them.
Going it alone
No clear picture of actual margins
BAS and tax piling up
Cash flow under pressure from inventory
Overpaying tax with no proactive plan
Accounting not connected to platforms
With Elephant Advisory
Real-time margin reporting by channel
Every lodgement handled on time
Forecasting built around inventory cycles
Year-round tax planning
Xero integrated with Shopify, Stripe, and more
“At Elephant Advisory, we help e-commerce businesses get a genuinely accurate picture of their finances so every decision about pricing, inventory, and growth is backed by reliable numbers.”
Your accountants
Qualified, Xero-certified and easy to reach
FAQ
Let's clear a few things up.
No jargon, no runaround - just honest answers.
Yes. We work with online retailers across a range of platforms and understand the specific financial nuances of e-commerce, from platform fees and multi-currency transactions to inventory management and returns.
Yes. We connect Xero with Shopify, BigCommerce, Stripe, Airwallex, Hubdoc, and Unleashed so your financial data flows through automatically and reporting is always accurate.
We build forecasts around your inventory purchase cycles and platform payment timelines so you always have a forward view of your cash position and can plan purchases and growth without running short.
If your annual turnover is $75,000 or more, GST registration is compulsory. For international sales there are additional GST considerations. We make sure your obligations are assessed correctly from the start.
Yes. We review your structure, identify every deduction available, and build a year-round tax plan around how your e-commerce business operates.
Our pricing is tailored to the size and complexity of your business. Book a free consultation and we will walk you through costs clearly before any work begins.
Related services
General information only. Talk to your accountant about your circumstances.
Business Accounting
A home for all your e-commerce accounting needs.
Online businesses move fast and the accounting behind them needs to keep up. We help Melbourne e-commerce businesses stay compliant, manage cash flow, minimise tax, and make smarter decisions with their numbers.
Led by Sam Draper
E-commerce moves fast. Your accounting should keep up.
Granularity
E-commerce profitability lives in the detail. We dig into your margins, platform fees, shipping costs, and returns to give you a clear picture of where you are actually making money.
Real-Time Visibility
Through Xero and the right integrations, we keep your financial data current so you always know your cash position, margins, and performance in real time.
Optimisation
We review your pricing, cost structure, and tax position regularly and identify practical ways to improve your margins, reduce your tax bill, and free up cash for growth.
Wherever You Are
E-commerce businesses are not tied to one location and neither is your accounting. We work with clients remotely using cloud-based tools so your books are always in order.
In short:Elephant Advisory helps Melbourne e-commerce businesses stay compliant, manage cash flow, minimise tax and make smarter decisions with clean, up-to-date numbers.
Led by Sam Draper, Director & Head of Accounting · Chartered Accountant (CA) · Xero specialist.
What’s included
Accounting services built for e-commerce businesses.
The accounting services online retailers rely on to stay compliant, understand their margins, and grow their business.
Tax Compliance
We handle every tax obligation for your e-commerce business accurately and on time so you are never caught out by the ATO and never miss a deadline.
BAS and IAS Lodgements
We manage every lodgement completely so they are always submitted correctly and on time without you having to think about it.
Tax Planning
We build a proactive tax strategy that minimises your liability throughout the year, not just at tax time when options are limited.
Cash Flow Management
We forecast and manage your position around inventory cycles and platform payment delays so your business always has the funds it needs.
Financial Reporting
We track your income, margins, and performance through Xero so you always have accurate, current data to guide your decisions.
Xero and App Integration
We connect Xero with Shopify, Stripe, Airwallex, BigCommerce, Hubdoc, and Unleashed so your financial data flows through automatically.
Structures we plan for
Sole traders
Partnerships
Companies
Family trusts
SMSFs
Not sure yours still fits? Business structure review
Industries we know well
Why us
If these problems sound familiar, you're not alone.
The accounting challenges most e-commerce businesses face and exactly how we solve them.
Going it alone
No clear picture of actual margins
BAS and tax piling up
Cash flow under pressure from inventory
Overpaying tax with no proactive plan
Accounting not connected to platforms
With Elephant Advisory
Real-time margin reporting by channel
Every lodgement handled on time
Forecasting built around inventory cycles
Year-round tax planning
Xero integrated with Shopify, Stripe, and more
“At Elephant Advisory, we help e-commerce businesses get a genuinely accurate picture of their finances so every decision about pricing, inventory, and growth is backed by reliable numbers.”
Your accountants
Qualified, Xero-certified and easy to reach
FAQ
Let's clear a few things up.
No jargon, no runaround - just honest answers.
Yes. We work with online retailers across a range of platforms and understand the specific financial nuances of e-commerce, from platform fees and multi-currency transactions to inventory management and returns.
Yes. We connect Xero with Shopify, BigCommerce, Stripe, Airwallex, Hubdoc, and Unleashed so your financial data flows through automatically and reporting is always accurate.
We build forecasts around your inventory purchase cycles and platform payment timelines so you always have a forward view of your cash position and can plan purchases and growth without running short.
If your annual turnover is $75,000 or more, GST registration is compulsory. For international sales there are additional GST considerations. We make sure your obligations are assessed correctly from the start.
Yes. We review your structure, identify every deduction available, and build a year-round tax plan around how your e-commerce business operates.
Our pricing is tailored to the size and complexity of your business. Book a free consultation and we will walk you through costs clearly before any work begins.
Related services
General information only. Talk to your accountant about your circumstances.
Phone
OFFICE HOURS
Mon to Fri: 8.30am - 6.00pm
By appointment only.
Elephant Financial Pty Ltd (ABN 38 611 576 240) trading as Elephant Advisory is an authorised credit representative (ACR 487962) of Yellow Brick Road Aggregation Pty Ltd (formerly Vow Financial Pty Ltd) (ABN 66 138 789 161), Australian Credit Licence 390261. Accounting and tax services are provided by Elephant Tax Pty Ltd (ABN 39 626 563 755), bookkeeping by Elephant Bookkeeping Pty Ltd (ABN 49 682 979 139), digital marketing by Elephant Digital Pty Ltd (ABN 72 692 273 091) and offshore staffing by Elephant Teams Pty Ltd (ABN 24 656 874 789).
Phone
OFFICE HOURS
Mon to Fri: 8.30am - 6.00pm
By appointment only.
Elephant Financial Pty Ltd (ABN 38 611 576 240) trading as Elephant Advisory is an authorised credit representative (ACR 487962) of Yellow Brick Road Aggregation Pty Ltd (formerly Vow Financial Pty Ltd) (ABN 66 138 789 161), Australian Credit Licence 390261. Accounting and tax services are provided by Elephant Tax Pty Ltd (ABN 39 626 563 755), bookkeeping by Elephant Bookkeeping Pty Ltd (ABN 49 682 979 139), digital marketing by Elephant Digital Pty Ltd (ABN 72 692 273 091) and offshore staffing by Elephant Teams Pty Ltd (ABN 24 656 874 789).
Phone
OFFICE HOURS
Mon to Fri: 8.30am - 6.00pm
By appointment only.
Elephant Financial Pty Ltd (ABN 38 611 576 240) trading as Elephant Advisory is an authorised credit representative (ACR 487962) of Yellow Brick Road Aggregation Pty Ltd (formerly Vow Financial Pty Ltd) (ABN 66 138 789 161), Australian Credit Licence 390261. Accounting and tax services are provided by Elephant Tax Pty Ltd (ABN 39 626 563 755), bookkeeping by Elephant Bookkeeping Pty Ltd (ABN 49 682 979 139), digital marketing by Elephant Digital Pty Ltd (ABN 72 692 273 091) and offshore staffing by Elephant Teams Pty Ltd (ABN 24 656 874 789).