Why Founders Underprice Themselves
Many founders start by believing they can offer a better service, but quickly fall into the trap of underpricing due to competition and pressure to win work.
Early-stage stress around revenue often leads to pricing low just to secure clients, which can hurt long-term profitability and brand positioning.
Instead, founders should focus on pricing based on the value they deliver. Clear positioning, confidence in the service, and understanding margins are key to building a sustainable and profitable business.
