Free ยท 5 minutes ยท 16 questions

How strong is your business, really?

Sixteen plain-English questions across leadership, commercials, operations and financials. Answer honestly. You'll see your shape on the spider diagram and the one lever to fix first. It's built on the Elephant Growth Formula.

In shortREVIEWED NOV 2026

The Growth Formula scorecard is a free, five-minute self-assessment for business owners. Sixteen plain-English questions score your business across leadership, commercials, operations and financials, then show your shape on a spider diagram and the one lever to fix first.

By Shehan Wijayasinghe, Managing Director ยท Founder, est. 2016

Leadership

L1โ€“L4
L1 Goal Definition & Alignment

L1I have a clear 12-month goal for the business, and it's written down.

L2 Capacity Redesign

L2Most of my week goes on work only I can do.

L3 Org Redesign & Board Build

L3My team knows who decides what, without asking me.

L4 Performance Management

L4I check a handful of numbers every week and know what they mean.

Commercials

C1โ€“C4
C1 Positioning & Market

C1I know exactly who my best clients are, and I charge on value.

C2 Sales System

C2We win work even when I'm not in the room.

C3 Lead Amplification

C3New enquiries keep coming in, even in a quiet month.

C4 Client Success & Retention

C4Clients stay for years and send their friends.

Operations

O1โ€“O4
O1 Head Office Rhythm

O1We have a weekly meeting and one place for priorities and numbers.

O2 Team & People

O2The right people are in the right roles.

O3 Systemised Delivery & Process

O3Our key processes are written down and followed.

O4 Technology & AI

O4Our tools save us time instead of creating admin.

Financials

F1โ€“F4
F1 Margin & Pricing

F1I know which clients and services make us the most money.

F2 Cash & Capital

F2I know what cash is coming in and going out over the next few weeks.

F3 Revenue Expansion

F3We earn more from our existing clients each year.

F4 Business Value & Wealth

F4I know roughly what the business is worth, and it's going up.

0 of 16 answered
What it measures

Sixteen drivers, four levers.

Leadership

Goals, your capacity, who decides what, and the numbers you check each week.

Commercials

Positioning, your sales system, steady enquiries, and clients who stay.

Operations

A weekly rhythm, the right people, written processes, and tools that save time.

Financials

Margin and pricing, cash visibility, growth from existing clients, and business value.

How scoring works

Simple on purpose.

Each lever is the average of its four drivers. Your overall score is the average of the four levers. The lowest lever, and its lowest driver, is where to start.
Your answerScoreWhat it means
Not yet2This driver is missing or depends entirely on you.
Sometimes6It works, but not reliably.
Nailed it10It runs without you.
  1. STEP 01

    Answer all 16

    Be honest. Your answers stay in your browser.

  2. STEP 02

    See your shape

    The spider diagram shows which drivers are strong and which are dragging.

  3. STEP 03

    Fix one thing

    Start with the shaded lever. Talk it through free on a diagnostic call.

FAQ

About the scorecard.

No jargon, just straight answers.

Is the scorecard free?

Yes. It takes about five minutes and you see your results straight away.

Do I have to give my email?

No. Your results show on the page straight away, with nothing to sign up for.

What happens to my answers?

They stay in your browser and aren't sent to us. If you want to talk them through, book a free diagnostic call.

What is a good score?

There's no pass mark. What matters is the gap between your strongest and weakest lever, because the weakest one limits the rest.

What should I do with my results?

Start with the lever it tells you to fix first. If you'd like help, book a free 30-minute diagnostic call and we'll go through them with you.

Elephant Financial Pty Ltd (ABN 38 611 576 240) trading as Elephant Advisory is an authorised credit representative (ACR 487962) of Yellow Brick Road Aggregation Pty Ltd (formerly Vow Financial Pty Ltd) (ABN 66 138 789 161), Australian Credit Licence 390261. Accounting and tax services are provided by Elephant Tax Pty Ltd (ABN 39 626 563 755), bookkeeping by Elephant Bookkeeping Pty Ltd (ABN 49 682 979 139), digital marketing by Elephant Digital Pty Ltd (ABN 72 692 273 091) and offshore staffing by Elephant Teams Pty Ltd (ABN 24 656 874 789).

Elephant Financial Pty Ltd (ABN 38 611 576 240) trading as Elephant Advisory is an authorised credit representative (ACR 487962) of Yellow Brick Road Aggregation Pty Ltd (formerly Vow Financial Pty Ltd) (ABN 66 138 789 161), Australian Credit Licence 390261. Accounting and tax services are provided by Elephant Tax Pty Ltd (ABN 39 626 563 755), bookkeeping by Elephant Bookkeeping Pty Ltd (ABN 49 682 979 139), digital marketing by Elephant Digital Pty Ltd (ABN 72 692 273 091) and offshore staffing by Elephant Teams Pty Ltd (ABN 24 656 874 789).

Elephant Financial Pty Ltd (ABN 38 611 576 240) trading as Elephant Advisory is an authorised credit representative (ACR 487962) of Yellow Brick Road Aggregation Pty Ltd (formerly Vow Financial Pty Ltd) (ABN 66 138 789 161), Australian Credit Licence 390261. Accounting and tax services are provided by Elephant Tax Pty Ltd (ABN 39 626 563 755), bookkeeping by Elephant Bookkeeping Pty Ltd (ABN 49 682 979 139), digital marketing by Elephant Digital Pty Ltd (ABN 72 692 273 091) and offshore staffing by Elephant Teams Pty Ltd (ABN 24 656 874 789).